Glen's Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1297

SWOT analysis of Glen's Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Glen's Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Glen's Market to benchmark its business & performance as compared to the competitors and industry. Glen's Market is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Glen's Market competitors and elaborates Glen's Market market segmentation, target group, positioning & Unique Selling Proposition (USP).

Glen's Market SWOT, Competitors, Marketing STP & Brand analysis Table
Glen's Market Brand Analysis
Parent Company

Spartan Nash

Category

Convenience Store

Sector

Lifestyle and Retail

Tagline/ Slogan

You’re in the Glen’s neighborhood

USP

Primarily started as serving food to the military commissaries, now is committed to serving fresh food to residents of more than 44 states in the USA.

Glen's Market STP
Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Glen’s Market offers fresh quality food for the local community. It differentiates itself on fresh food and quality shopping experience calling it the Glen’s neighborhood.

Glen's Market SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Glen's Market. Strengths are:

1. Legacy of serving people in the military and then serving residents with a unique shopping experience in more than 44 states.
2. Offers wide range of fresh and food of the best quality.
3. Also offers additional attractive services to the customers like in store discount deals, fuel, discounts, digital coupons, nutrition guide, meal planning, healthy cooking tips and extra saving deals.

4. Regionally a very popular store brand in the US

Weaknesses

Here are the weaknesses in the Glen's Market SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted to some areas which means limited revenue share

Opportunities

Following are the Opportunities in Glen's Market SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3.Improve brand awareness among the people by more marketing campaigns.

Threats

The threats in the SWOT Analysis of Glen's Market are as mentioned:

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Glen's Market Competition
Competitors 1. Walmart
2. Kroger
3. Target

The brandguide table above concludes the Glen's Market SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Glen's Market. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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