Holiday Quality Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 887

SWOT Analysis of Holiday Quality Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Holiday Quality Foods

Parent Company

Holiday Quality Foods


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

Your neighborhood grocery store since 1962


Leading since 1962, offers fresh and quality food at their convenience to the residents.

Holiday Quality Foods STP


People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Holiday Quality foods offers fresh and good quality food along with necessities like meat, produce, bakery and wine to the local communities

Holiday Quality Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Holiday Quality Foods :

1. Legacy of serving people since 1962 offering fresh and good quality food along with necessities like meat, produce, bakery and wine to the local communities
3. It offers employment to many people and is an employee owned store adding the personal touch to the local communities.
4. Also offers additional attractive services to the customers like specials, reward coupons, recipes and charity services for the communities.

5. Regionally a popular brand in the US


1. The range of food offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted and less revenue share


1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores in different states in USA.


1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Holiday Quality Foods Competition


Below are the 3 main Holiday Quality Foods competitors :

1. Walmart

2. Kroger

3. Target

The brandguide table above concludes the Holiday Quality Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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