Ingles SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1245

SWOT Analysis of Ingles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Ingles Markets Inc


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

The Ingles advantage


Leading since 1963, Ingles dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.

Ingles STP


People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Ingles offers fresh quality food and a friendly shopping experience to the local community.

Ingles SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ingles. Strengths are:

1.Legacy of serving people since 1963 dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.
2. It also offers services in the lines of milk processing, packaging and gas stations.

3.It has a wide presence in 6 states with more than 200 stores
4. Also offers additional attractive services to the customers likedigital coupons, weekly flyer programs, special recipes and healthy cooking tips.


Here are the weaknesses of Ingles :

1. The range of food offered is wide compared to other supermarkets since but it should also diversify to include floral, gift items and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted to a few US states


Following are the Opportunities of Ingles :

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the 6 states.


The threats of Ingles are as mentioned :

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Ingles Competition


1) Food Lion LLC
2) Publix Supermarkets Inc
3) Walmart Stores, Inc.

The brandguide table above concludes the Ingles SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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