Ingles SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1337

SWOT analysis of Ingles analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ingles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ingles to benchmark its business & performance as compared to the competitors and industry. Ingles is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Ingles competitors and elaborates Ingles market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ingles SWOT, Competitors, Marketing STP & Brand analysis Table
Ingles Brand Analysis
Parent Company

Ingles Markets Inc

Category

Convenience Store

Sector

Lifestyle and Retail

Tagline/ Slogan

The Ingles advantage

USP

Leading since 1963, Ingles dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.

Ingles STP
Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.

Positioning

Ingles offers fresh quality food and a friendly shopping experience to the local community.

Ingles SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ingles. Strengths are:

1.Legacy of serving people since 1963 dominates the supermarket retail chain in USA offering a wide range of food and daily necessity items.
2. It also offers services in the lines of milk processing, packaging and gas stations.

3.It has a wide presence in 6 states with more than 200 stores
4. Also offers additional attractive services to the customers likedigital coupons, weekly flyer programs, special recipes and healthy cooking tips.

Weaknesses

Here are the weaknesses in the Ingles SWOT Analysis:

1. The range of food offered is wide compared to other supermarkets since but it should also diversify to include floral, gift items and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted to a few US states

Opportunities

Following are the Opportunities in Ingles SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the 6 states.

Threats

The threats in the SWOT Analysis of Ingles are as mentioned:

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Ingles Competition
Competitors 1) Food Lion LLC
2) Publix Supermarkets Inc
3) Walmart Stores, Inc.

The brandguide table above concludes the Ingles SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ingles. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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