R Ranch Markets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1839

SWOT analysis of R Ranch Markets analyses the brand/company with its strengths, weaknesses, opportunities & threats. R Ranch Markets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top R Ranch Markets competitors and elaborates R Ranch Markets segmentation, targeting, positioning & USP.

R Ranch Markets

Parent Company

R Ranch Markets


Convenience Store


Lifestyle and Retail

Tagline/ Slogan



R Ranch markets is a grocery market chain offering fresh and good quality food to the community.

R Ranch Markets STP


People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


R Ranch markets is a grocery market chain offering fresh and good quality food to the community.

R Ranch Markets SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of R Ranch Markets. Strengths are:

1. R Ranch markets is a grocery market chain offering fresh and good quality food to the community.
2. Also offers additional attractive services to the customers like special cuisines, food items etc.

3. Special discounts available round the year for customers

4. Multi-brand retail outlets with all brands of food available


Here are the weaknesses in the R Ranch Markets SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is low compared to big players


Following are the Opportunities in R Ranch Markets SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the area.


The threats in the SWOT Analysis of R Ranch Markets are as mentioned:

1. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
2. Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores

3. Economic fluctuations and recessions can have operational issues

R Ranch Markets Competition


Below are the top 3 R Ranch Markets competitors:

1. Walmart

2. Kroger

3. Target

The brandguide table above concludes the R Ranch Markets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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