Riesbeck Food Markets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 821

SWOT Analysis of Riesbeck Food Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Riesbeck Food Markets

Parent Company

New Concord


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

Service you can trust


Leading since 1921, Reisbeck’s offers  fresh food of good quality in a wide range of product variety.

Riesbeck Food Markets STP


People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Their mission is “Our Mission is to build an environment of respect and dignity throughout the company, making Riesbeck’s the best place to work and the best place to shop”

Riesbeck Food Markets SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Riesbeck Food Markets :

1. Leading since 1921, Reisbeck’s offers  fresh food of good quality in a wide range of product variety.
2. Offers wide range of fresh food along with friendly service in many stores in a few counties
3. It offers employment to more than 1200 people making it one of the top employers in the area, creating huge brand value.
4. Also offers additional attractive services to the customers like discounts, sales, gift coupons, events and pharmacy services etc.

5. It also has its own brands like Our Family, Hereford Beef, Dietz & Watson, DeLallo etc


1. The range of food offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is low and lesser revenues compared to bigger retails


1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the Ohio and West Virginia area.


1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Riesbeck Food Markets Competition


Below are the 3 main Riesbeck Food Markets competitors :

1. Target

2. Walmart

3. Kroger

The brandguide table above concludes the Riesbeck Food Markets SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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