Ruben's World Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 729

SWOT Analysis of Ruben's World Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ruben's World Market

Parent Company

Ruben's World Market


Convenience Store


Department store

Tagline/ Slogan



Distinct old fashioned downtown store leading since 1898.



People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Distinct old fashioned downtown store leading since 1898.

SWOT Analysis


1. Legacy of serving people since 1898 dominates as distinct old fashioned downtown store.
2. Offers wide range of products along with friendly service for the local community.
3. Also offers additional attractive services to the customers like gift coupons and wide range of items etc.

4. Popular groceries stores which have all the basics which customers are looking for


1. The range of food offered is limited compared to other supermarkets since which limit the options available to consumers.
2.Brand awareness is restricted to a few areas


1. More young professionals living away from home and working long hours. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g
3. Expand network, wider product range  and reach to people by opening up more flagship stores.


1.Threats due to economic recessions
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.



1. Walmart

2. Target

The table above concludes the Ruben's World Market SWOT analysis along with its marketing and brand parameters.


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