Jos. Kuhn & Co. SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1188

SWOT Analysis of Jos. Kuhn & Co. with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jos. Kuhn & Co.

Parent Company

Jos. Kuhn & Co.


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Unmatched in 118 ½ miles


High quality suiting every occasion

Jos. Kuhn & Co. STP


Premium business, sports and fashion clothing

Target Group

upper-middle and higher class males


Clothing for men of all sizes

Jos. Kuhn & Co. SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jos. Kuhn & Co. :

1. Almost 150 years experience in the industry
2. Caters business and sports attire
3. Formal wear rental is an added advantage for customers
4. Free alteration of product and a wide range of accessories to suit every occasion


1. Presence is limited to the near vicinity of the building where Jos. Kuhn & Co. is located
2. Has only a handful of brands on display
3. Quite a small player means lesser revenues compared to big retail stores


1. The Jos Kuhn could open shops in neighbouring states to increase reach
2. The customer experience on the website is very poor, at least the accessories could be displayed to garner interest in the customers
3. The shop could increase the brands available and enhance through tie-ups and marketing


1. There are a number of formal wear chains in Illinois
2. Even retail chains now have formal wear for sale or for rent
3. Changing trends in the fashion industry is hard to keep up

Jos. Kuhn & Co. Competition


Below are the 3 main Jos. Kuhn & Co. competitors :

1. Seno Formal Wear Inc
2. Men’s Wearhouse
3. Suitsupply


The brandguide table above concludes the Jos. Kuhn & Co. SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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