Curacao SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1607

SWOT Analysis of Curacao with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

ADIR International, LLC




Lifestyle and Retail

Tagline/ Slogan



Price match guarantee (lowest prices in town)

Curacao STP


Price conscious homemakers

Target Group

Hispanic and Latino families


Great service and affordable prices

Curacao SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Curacao :

1. Large format stores concentrated across the west coast in US
2. Affiliates such as Curacao Business Centre, Curatel, Pasitel (Internet service provider), Curacao Financial, Campero, Curacao Travel
3.  Electronics, furniture, baby products and fashion accessories are the primary target
4. Online retail complements the stores

5. Purchase available on EMI gives customers flexibility

5. The products and services available include Consumer Electronics, Toys, Home Appliances, Furniture and Jewelry


1. Presence is restricted to a few States means geographical limitations
2. Choice is limited in each of the segments especially in electronics
3. Lesser revenue shares since it is a smaller player compared to retail giants


1. Better trained employees will improve customer experience
2. Improving store presence would also help online retail
3. Movies and music is a big business which can be improved


1. Strong competition from Toy stores and furniture stores
2. Electronics and fashion trends get outdated fast
3. Online retail of a number of other competitors have better choice

Curacao Competition


Below are the 3 main Curacao competitors :

1. K-mart
2. Costco


The brandguide table above concludes the Curacao SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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