McCaffrey's SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 899

SWOT Analysis of McCaffrey's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Lifestyle and Retail

Tagline/ Slogan

Because of our Variety, Freshness, and Service beyond Compare!


Top quality meat products combined with freshness and uniqueness

McCaffrey's STP


Those willing to pay extra for a price

Target Group

Upper middle class


A SUPERmarket experience

McCaffrey's SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of McCaffrey's :

1. A few stores in Pennsylvania and New Jersey in the US
2. Seafood, meat, bakery and prepared food are their speciality
3. Have a separate supporting catering business
4. A gifts section delivering flowers, gifts and fruit baskets

5. Customer loyalty program -  Rewards Cards is for attracting customers


1. Very less emphasis on grocery and FMCG products
2. Store presence limited in a few places only is a concern
3. Being a smaller player compared to retail giants, limited revenues


1. The business can be expanded into other affluent localities in US
2. Food and catering business can be spun off as an entirely different business
3. Since the upper class is mostly health conscious, the stores can display more of organic products.


1. Large flower chains and online delivery poses a great threat
2. Mom and pop stores capture local retail
3. There is always competition from lesser priced retail chains and organic food stores

McCaffrey's Competition


Below are the 3 main McCaffrey's competitors :

1. BloomNation
2. New Jersey Grocery & Deli
3. The Fresh Market


The brandguide table above concludes the McCaffrey's SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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