Redner's Warehouse Markets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1630

SWOT analysis of Redner's Warehouse Markets analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Redner's Warehouse Markets SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Redner's Warehouse Markets to benchmark its business & performance as compared to the competitors and industry. Redner's Warehouse Markets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Redner's Warehouse Markets competitors and elaborates Redner's Warehouse Markets market segmentation, target group, positioning & Unique Selling Proposition (USP).

Redner's Warehouse Markets SWOT, Competitors, Marketing STP & Brand analysis Table
Redner's Warehouse Markets Brand Analysis
Parent Company

Employee owned

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Serving our local communities since 1970

USP

Means to plan your daily meal and recipes at a discount

Redner's Warehouse Markets STP
Segment

Regular purchasers from families

Target Group

Middle class and upper middle class

Positioning

Products to meet the essential requirements at a great price

Redner's Warehouse Markets SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Redner's Warehouse Markets. Strengths are:

1. Over 50 stores in Delaware, Maryland and Pennysylvania in the US
2. Ibotta app to better serve customers
3. Products are not too expensive despite being of high quality
4. Presence of pharmacy, bakery and deli section

5. Over 4500 people are employed with the organisation

Weaknesses

Here are the weaknesses in the Redner's Warehouse Markets SWOT Analysis:

1. No special customer discount card, the only discount coupons give rebate on gasoline
2. Online ordering and delivery is not very customer friendly

3. Comparatively a smaller brand compared to large players means lesser revenues

Opportunities

Following are the Opportunities in Redner's Warehouse Markets SWOT Analysis:

1. The presence is limited to few states. Opening stores in neighboring states could increase presence
2. The organic food section is important for the health conscious
3. Online purchase can be made into an entirely different portal for the ease of the customers

Threats

The threats in the SWOT Analysis of Redner's Warehouse Markets are as mentioned:

1. The high end stores give a better shopping experience
2. Loyalty cards and membership attract customers to other stores

3. Increasing penetration of competitors and unfavorable industry dynamics

Redner's Warehouse Markets Competition
Competitors

Below are the top 3 Redner's Warehouse Markets competitors:

1. ShopRite
2. McCaffrey's
3. Walmart

 

The brandguide table above concludes the Redner's Warehouse Markets SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Redner's Warehouse Markets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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