Redner's Warehouse Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 868

SWOT Analysis of Redner's Warehouse Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Redner's Warehouse Markets

Parent Company

Employee owned




Lifestyle and retail

Tagline/ Slogan

Serving our local communities since 1970


Means to plan your daily meal and recipes at a discount



Regular purchasers from families

Target Group

Middle class and upper middle class


Products to meet the essential requirements at a great price

SWOT Analysis


1. Over 50 stores in Delaware, Maryland and Pennysylvania in the US
2. Ibotta app to better serve customers
3. Products are not too expensive despite being of high quality
4. Presence of pharmacy, bakery and deli section

5. Over 4500 people are employed with the organisation


1. No special customer discount card, the only discount coupons give rebate on gasoline
2. Online ordering and delivery is not very customer friendly

3. Comparatively a smaller brand compared to large players means lesser revenues


1. The presence is limited to few states. Opening stores in neighboring states could increase presence
2. The organic food section is important for the health conscious
3. Online purchase can be made into an entirely different portal for the ease of the customers


1. The high end stores give a better shopping experience
2. Loyalty cards and membership attract customers to other stores

3. Increasing penetration of competitors and unfavorable industry dynamics



1. ShopRite
2. McCaffrey's
3. Walmart


The table above concludes the Redner's Warehouse Markets SWOT analysis along with its marketing and brand parameters.


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