Stew Leonard's SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2501

SWOT analysis of Stew Leonard's analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stew Leonard's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stew Leonard's to benchmark its business & performance as compared to the competitors and industry. Stew Leonard's is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Stew Leonard's competitors and elaborates Stew Leonard's market segmentation, target group, positioning & Unique Selling Proposition (USP).

Stew Leonard's SWOT, Competitors, Marketing STP & Brand analysis Table
Stew Leonard's Brand Analysis
Parent Company

Stew Leonard's




Lifestyle and Retail

Tagline/ Slogan

Farm Fresh Foods


The largest collection of dairy products

Stew Leonard's STP

Those interested in purchasing superior farm products

Target Group

Middle and upper class homemakers


Quality dairy and farm produce

Stew Leonard's SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stew Leonard's. Strengths are:

1. Fortune magazine named it in “100 Best Companies To Work For”
2. Stew Leonard’s Wines stores also cater to customer requirements
3. Catering service: organizes children themed parties
4. Famous for their dairy products and recipes

5. Well trained employees


Here are the weaknesses in the Stew Leonard's SWOT Analysis:

1. Has only a few stores to deliver to its ever increasing customer base means loss of customers
2. Does not have a very advanced online purchase or delivery system
3. Alleged tax fraud caused a bad name to the brand


Following are the Opportunities in Stew Leonard's SWOT Analysis:

1. Furniture, garments, and organic foods sections can better fulfil customer needs
2. The store presence can be increased to other localities
3. Customer loyalty card, discount coupons, etc help retail customers


The threats in the SWOT Analysis of Stew Leonard's are as mentioned:

1. Presence of a number of large chain supermarkets and department stores which answers to every need of the customer
2. With improvements in transportation, local mom and pop stores also have fresh dairy products
3. Local restaurants are a constant competition to the catering business

Stew Leonard's Competition

Below are the top 3 Stew Leonard's competitors:

1. Compare Foods
2. Fairway market
3. ShopRite


The brandguide table above concludes the Stew Leonard's SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stew Leonard's. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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