Super One Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1443

SWOT Analysis of Super One Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Super One Foods

Parent Company

Miner's, Inc




Lifestyle and Retail

Tagline/ Slogan

Low Prices… Better Choices… Super One Foods.


Numerous coupon discounts and membership discounts

Super One Foods STP


Price conscious consumers

Target Group

Restaurants, cooks and mothers


Friendly neighborhood store

Super One Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Super One Foods :

1. The 30+ stores are located in Minnesota, Wisconsin, Upper Michigan and North Dakota
2. Some of the stores have bakery and deli. A few have postal service as well.
3. Weekly ads and printable discount coupons to attract customers
4. Currently a small chain and strong support from the Miner’s family business

5. There is an online customer membership to rate recipes and save shopping lists. This provides a sense of belongingness and involvement to the customers.


1. The store chain has changed hands a number of times and this has taken a toll on the image of Super One Foods among the regular customers
2. There are just limited stores and these stores are known under various names such as Super One Foods, U-Save Foods, County Market, and Woodland Marketplace Foods. This can lead to dissonance in customer brand recognition


1. Separate sections for organic foods, gifts, toys, garments, household items and furniture
2. More stores could be acquired or opened in the current states particularly in North Dakota where it has only one store. In the next two years, the chain could also expand operations to neighboring states.
3. Online retail and home delivery could be a good strategy to increase customer reach while reducing operating costs


1. Large retail chains enjoy economies of scale and better relationship with their suppliers
2. Stores such as Save-a-lot sell generic products of not so famous brands at an extremely low price
3. Customer loyalty is often limited to the location and the ease of purchase, for a new store, replacing the existing mom and pop store is a challenge

Super One Foods Competition


Below are the 3 main Super One Foods competitors :

1. Leuken’s
2. Walmart
3. Save-a-lot


The brandguide table above concludes the Super One Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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