The Fresh Grocer SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 791

SWOT Analysis of The Fresh Grocer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Fresh Grocer

Parent Company

Wakefern Food Corporation




Lifestyle and retail

Tagline/ Slogan



Food products round the clock



University students and working individuals

Target Group

Late night shoppers


Fresh products and an impressive variety

SWOT Analysis


1. The store has downloadable discount coupons and weekly circular
2. Shopping can also be done online or one can create a shopping list specific to the store
3. The Wakefern Family also has ShopRite stores, this helps improve relationship with the suppliers
4. Maintaining customer accounts, database and previous purchase records improves customer involvement with the website and the store.

5. Most of the stores are open 24 hours.

6. There is also a redbox movie rental.


1. There are just a few stores under The Fresh Grocer name.
2. The prices are higher as compared to other stores in the vicinity
3. Lesser revenues and limited brand recall of the retail store


1. Most of the stores are located in prime locations, new stores could be opened in similar localities
2. The quality of the produce at these stores could be improved considering the high price charged at these stores
3. Bakery products could be made into a separate smaller store and the locations could be increased drastically


1. Considering the high price, the customers prefer purchasing at other stores during the day and use The Fresh Grocer for emergencies
2. The bigger stores have other sections such as furniture and organic products for the health conscious
3. Mom and pop stores also have home delivery or on-call services.



1. Food basics
2. Pathmark
3. Fairway market


The table above concludes the The Fresh Grocer SWOT analysis along with its marketing and brand parameters.


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