Wilson Farm SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1328

SWOT analysis of Wilson Farm analyses the brand/company with its strengths, weaknesses, opportunities & threats. Wilson Farm is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Wilson Farm competitors and elaborates Wilson Farm segmentation, targeting, positioning & USP.

Wilson Farm

Parent Company

Wilson Farm


Wholesale and retail


Lifestyle and Retail

Tagline/ Slogan

Growing since 1884


Wide choice of fresh vegetables and fruits

Wilson Farm STP


Those with a love for nature or interested in farm produce

Target Group

Families, particularly those interested in experimenting


Fresh farm produce and fun for all in the family

Wilson Farm SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wilson Farm. Strengths are:

1. Family owned business, so no outside pressure to compromise quality for profits
2. Along with the sales, tour of the farm and other fun activities are organized for the children
3. There is a store in New Hampshire which is open for some part of the year
4. A lot of the produce sold was organic


Here are the weaknesses in the Wilson Farm SWOT Analysis:

1. Only one location, all customers need to come to this farm to purchase the products
2. Limited revenues due to geographic limitation and low brand awareness
3. Since the products are limited to the farm, the items are seasonal and few


Following are the Opportunities in Wilson Farm SWOT Analysis:

1. The products can be distributed to other retailers to expand reach
2. The store at New Hampshire can be opened throughout the year with products from other brands as well. This will give the customers more variety to choose from.
3. Multiple farms in nearby locations can eliminate the spread of diseases and improve economies of scale


The threats in the SWOT Analysis of Wilson Farm are as mentioned:

1. Corporate orders are often with the festive seasons so the revenue is not continuous
2. There are other stores with farm produce, these stores have better choice.
3. Some customers are very price conscious and prefer cheaper products as compared to that of the farm

Wilson Farm Competition


Below are the top 3 Wilson Farm competitors:

1. Earth fare
2. Whole foods market
3. Trader Joe’s


The brandguide table above concludes the Wilson Farm SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Wilson Farm. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: