Gelson’s Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 886

SWOT Analysis of Gelson’s Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gelson’s Markets

Parent Company

Arden Group





Tagline/ Slogan

The supermarket


The best products available in town



Upper Middle/Upper class people

Target Group

Upper Middle/Upper class people


The best quality products and excellent customer service

SWOT Analysis


1.  A popular upscale chain consisting of around 20 stores in good localities
2. Availability of specialty grocery items and imported products
3. The customer care is given a lot of emphasise and each customer gets special attention

4.  Has developed a reputation for celebrity clientele

5. The brand awareness in the region is high due to its good customer focus


1.  The chain is present in selected localities only compared to its competitors
2. Limited market share and low revenues compares to retail giants
3. Online shopping is not properly utilized


1. Opportunity to come up with more customer engagement promotions

2. The economic recovery means that people will have more disposable income and their sales are expected to rise

3.  The history of the stores provide an excellent opportunity for geographical expansion


1.  Competition from high end regional players who have the advantage of more stores and consolidation
2. Threats from discount supermarkets like Aldi, Tesco etc.
3. As discretionary income has declined people have become more price conscious



1. Whole foods

2. Ralphs
3. Aldi

The table above concludes the Gelson’s Markets SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Gelson’s Markets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: