Gourmet Garage SWOT Analysis, Competitors & USP

Gourmet Garage

Grocery

Lifestyle and Retail

Shop like a chef

Variety and the best quality

Upper Middle/Upper class people

Upper Middle/Upper class people

Variety and quality

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gourmet Garage. Strengths are:

1.  A popular upscale chain consisting of five stores in good localities
2. Availability of specialty grocery items and imported products
3. The customer care is given a lot of emphasise and each customer gets special attention

4.  Has developed a reputation for being a place where chefs and food critics do their shopping

5. Brand is popular in New York

Here are the weaknesses in the Gourmet Garage SWOT Analysis:

1.  The chain is present in selected localities only compared to its competitors
2. Most of the common items also are overpriced
3. Lesser number of employees may result in crowd build up

Following are the Opportunities in Gourmet Garage SWOT Analysis:

1. Opportunity to come up with more stores since the stores has a reputation of being the supplier to the best restaurants in the areas

2.They can engage customers more by providing cooking advices

3. Can give mobile shopping flexibility

The threats in the SWOT Analysis of Gourmet Garage are as mentioned:

1.  Competition from high end regional players who have the advantage of more stores and consolidation
2. Threats from discount supermarkets like Aldi, Tesco etc.
3. As discretionary income has declined people have become more price conscious

Below are the top 3 Gourmet Garage competitors:

1. Whole foods

2. Dean and Deluca
3. Aldi