Gourmet Garage SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2048

SWOT analysis of Gourmet Garage analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gourmet Garage SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gourmet Garage to benchmark its business & performance as compared to the competitors and industry. Gourmet Garage is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Gourmet Garage competitors and elaborates Gourmet Garage market segmentation, target group, positioning & Unique Selling Proposition (USP).

Gourmet Garage SWOT, Competitors, Marketing STP & Brand analysis Table
Gourmet Garage Brand Analysis
Parent Company

Gourmet Garage

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Shop like a chef

USP

Variety and the best quality

Gourmet Garage STP
Segment

Upper Middle/Upper class people

Target Group

Upper Middle/Upper class people

Positioning

Variety and quality

Gourmet Garage SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Gourmet Garage. Strengths are:

1.  A popular upscale chain consisting of five stores in good localities
2. Availability of specialty grocery items and imported products
3. The customer care is given a lot of emphasise and each customer gets special attention

4.  Has developed a reputation for being a place where chefs and food critics do their shopping

5. Brand is popular in New York

Weaknesses

Here are the weaknesses in the Gourmet Garage SWOT Analysis:

1.  The chain is present in selected localities only compared to its competitors
2. Most of the common items also are overpriced
3. Lesser number of employees may result in crowd build up

Opportunities

Following are the Opportunities in Gourmet Garage SWOT Analysis:

1. Opportunity to come up with more stores since the stores has a reputation of being the supplier to the best restaurants in the areas

2.They can engage customers more by providing cooking advices

3. Can give mobile shopping flexibility

Threats

The threats in the SWOT Analysis of Gourmet Garage are as mentioned:

1.  Competition from high end regional players who have the advantage of more stores and consolidation
2. Threats from discount supermarkets like Aldi, Tesco etc.
3. As discretionary income has declined people have become more price conscious

Gourmet Garage Competition
Competitors

Below are the top 3 Gourmet Garage competitors:

1. Whole foods

2. Dean and Deluca
3. Aldi

The brandguide table above concludes the Gourmet Garage SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Gourmet Garage. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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