Gourmet Garage SWOT Analysis, USP & Competitors

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SWOT Analysis of Gourmet Garage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gourmet Garage

Parent Company

Gourmet Garage





Tagline/ Slogan

Shop like a chef


Variety and the best quality



Upper Middle/Upper class people

Target Group

Upper Middle/Upper class people


Variety and quality

SWOT Analysis


1.  A popular upscale chain consisting of five stores in good localities
2. Availability of specialty grocery items and imported products
3. The customer care is given a lot of emphasise and each customer gets special attention

4.  Has developed a reputation for being a place where chefs and food critics do their shopping

5. Brand is popular in New York


1.  The chain is present in selected localities only compared to its competitors
2. Most of the common items also are overpriced
3. Lesser number of employees may result in crowd build up


1. Opportunity to come up with more stores since the stores has a reputation of being the supplier to the best restaurants in the areas

2.They can engage customers more by providing cooking advices

3. Can give mobile shopping flexibility


1.  Competition from high end regional players who have the advantage of more stores and consolidation
2. Threats from discount supermarkets like Aldi, Tesco etc.
3. As discretionary income has declined people have become more price conscious



1. Whole foods

2. Dean and Deluca
3. Aldi

The table above concludes the Gourmet Garage SWOT analysis along with its marketing and brand parameters.


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