Kowalski’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1141

SWOT Analysis of Kowalski’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kowalski’s markets




Lifestyle and Retail

Tagline/ Slogan

The best of everything


A grocery store where you get the best quality products

Kowalski’s STP


People looking for grocery stores

Target Group

Upper/Upper Middle class people


The best products in town

Kowalski’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kowalski’s :

1.  A popular local upscale grocery store in more than nine locations
2. They serviced a niche market where the people were worried only about quality
3. Known for high quality meet, fruits and vegetables

4. An early adopter of the trend of preparing food in the store itself.


1.  Brand awareness is low due to limited advertising
2.  They lost a great leader when the founder James Kowalski passed away recently
3. Have only very little market share in the twin cities


1. Since the customer service levels and satisfaction levels are high, it is easy for them to gain access to new customers

2. Increase consumer engagement in the brand since it is a niche service provider

3. Can provide  more private labels which can contribute highly to the margins


1.  Competition from other high end retailers
2. Threat from discount stores like Walmart and Tesco

3. One store was closed recently due to excess competition

Kowalski’s Competition


Below are the 3 main Kowalski’s competitors :

1. Walmart

2. Target
3. Club foods

The brandguide table above concludes the Kowalski’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Kowalski’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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