Lunardi’s Markets SWOT Analysis, USP & Competitors

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SWOT Analysis of Lunardi’s Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lunardi’s Markets

Parent Company

Lunardi’s Markets





Tagline/ Slogan

Quite simply….the Best


A grocery store for the best products in San Francisco Bay area



Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people


A grocery store for the best products in San Francisco Bay area

SWOT Analysis


1.  A popular local upscale grocery store in about eight locations
2. Has some of the largest Cheese and wine collection, stocking everyday cheese varieties and rare and hard to find varieties
3. Sea food is also distinguished since they buy from old fashioned hook and line fishermen. The get the best fishes at bargain prices

4. The customer service levels are very high.


1.  Low revenues and less market share compared to big players
2.  Their customer base is low compared to other retailers
3. Availability of private labels is less


1. Since the customer service levels and satisfaction levels are high, it is easy for them to gain access to new customers

2. Can come up with beer and wine tasting events which will attract a lot of crowd to the stores

3. Can provide  more private labels which can contribute highly to the margins


1.  Competition from other high end retailers
2. Threat from discount stores like Walmart and Tesco

3. People might move to other stores offering pharmaceuticals and toiletries under one roof



1. Whole Foods

2. Safeway
3. Andronico

The table above concludes the Lunardi’s Markets SWOT analysis along with its marketing and brand parameters.


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