Nugget Markets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1061

SWOT Analysis of Nugget Markets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nugget Markets

Parent Company

Nugget Markets





Tagline/ Slogan

Family owned and serving the greater Sacromento area since 1926


A upscale retailer selling speciality goods at fair prices



Upper/Upper Middle class people

Target Group

Upper/Upper Middle class people


A upscale retailer selling speciality goods at fair prices

SWOT Analysis


1.  An upscale retailer of grocery goods with nine stores
2. Major regional distributor of several high quality speciality brands.
3. Supports local produce growers and it helps in the profitability

4. Specialty departments, such as their Cheese Concierge, Pastry Chefs in a full-range Bakery, Full-Service Kitchen, Healthy Living Department, dedicated Seafood butcher and a Juice & Espresso Bar

5. Nearly 1500 are employed with the brand


1. People perceive the store as expensive owing to its setup

2. The stores are only famous in a certain locality

3. Their market shares are comparatively low in that area which has other multinational retailers also


1. The company has a culture of innovation and it can make them stand out amongst the competition

2. Opening of new stores which are sometimes smaller has helped Nugget Markets to establish presence in newer areas

3. Has been voted as one of the best companies to work for and it will result in excellent customer service


1.  No online order systems are available
2.  Threats from multinational companies

3.  Price competition from competitors



1. Safeway Inc

2. Raley’s and Bel-Air
3. Whole foods

The table above concludes the Nugget Markets SWOT analysis along with its marketing and brand parameters.


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