Raley’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1580

SWOT analysis of Raley’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Raley’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Raley’s to benchmark its business & performance as compared to the competitors and industry. Raley’s is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Raley’s competitors and elaborates Raley’s market segmentation, target group, positioning & Unique Selling Proposition (USP).

Raley’s SWOT, Competitors, Marketing STP & Brand analysis Table
Raley’s Brand Analysis
Parent Company

Raley’s

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

For Food. For Family. For You

USP

Supermarket chain which offers fair prices and excellent customer service

Raley’s STP
Segment

People looking for grocery store shopping

Target Group

Upper/Upper Middle class people

Positioning

Supermarket chain which offers fair prices and excellent customer service

Raley’s SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Raley’s. Strengths are:

1.  A supermarket chain with about 85+ stores
2. Everyday low prices and special weekly special prices.
3. Ranked the best in customer service in consumer reports customer satisfaction survey

4. The stores have the highest market share in the greater Sacramento city.

5. Popular brand name in the region and good customer services

Weaknesses

Here are the weaknesses in the Raley’s SWOT Analysis:

1. No provision for ordering online

2. Company had to closed several stores means lesser market share

3. Prices are not seen as very competitive

Opportunities

Following are the Opportunities in Raley’s SWOT Analysis:

1. Can come up with online order and home delivery systems

2. Geographical expansion to other markets

3. Private label can be extended to more products since their market share is high

Threats

The threats in the SWOT Analysis of Raley’s are as mentioned:

1.  No online order systems are available
2.  Price competition from other players

3.  Competition from other multinational retailers

Raley’s Competition
Competitors

Below are the top 3 Raley’s competitors:

1. Walmart

2. Whole foods
3. Costco

The brandguide table above concludes the Raley’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Raley’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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