Roche Bros SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1374

SWOT Analysis of Roche Bros with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roche Bros

Parent Company

Roche Bros





Tagline/ Slogan

Your family deserves the best


Neighbourhood supermarket which offers the best perishable products



Grocery stores for people

Target Group

Middle/Upper Middle class people


Neighbourhood supermarket which offers the best perishable products

SWOT Analysis


1.  A supermarket chain with about 20 stores in the Wellesley area
2. Provides full service catering and home delivery
3. Provides a separate section for gluten free products

4. Each of the stores were  revamped to include gluten free products

5. Regionally a very popular brand name due to the services offeres


1. Present only in a small locality

2. Stores are perceived to be small stores for small purchases

3. Prices are not seen as very competitive compared to other multinationals


1. Can involve community more on their operations since they are seen as a local store

2. Geographical expansion to other markets

3. Private label can be more focused on


1.  Price competition from other players

2.  Competition from other multinational retailers



1. Walmart

2. Whole foods
3. Costco

The table above concludes the Roche Bros SWOT analysis along with its marketing and brand parameters.


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