Sentry Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 908

SWOT Analysis of Sentry Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sentry Foods

Parent Company





Lifestyle and Retail

Tagline/ Slogan

Where the difference is the quality


Full service grocery store

Sentry Foods STP


Grocery stores for people

Target Group

Middle/Upper Middle class people


Full service grocery store

Sentry Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sentry Foods :

1.  A supermarket chain with around 25 stores in Wisconsin
2. Partnership with Supervalu and Mehmert store services for design and operation of stores
3. It has a good brand name in the area since it was one of the largest grocery chains in the area

4.  Full service available in the stores creates customer satisfaction


1. No online order facility available

2. Declining number of stores. There was around 70 stores operating in the Sentry banner but the number has reduced to around 25 in the recent past

3. The stores are only present in a few localities


1. Stores are considering geographical expansion to the neighboring markets

2. The new large stores coming in certain areas with more than 35000 foot capacity will attract new customers

3. There are a lot of private label brands like Essential everyday, Super Chill Soda, Wild Harvest etc. which has the ability to expand to other products as well


1.  Financial troubles of the parent company Supervalu can affect the performance of the retailer

2.  Competition from other multinational retailers

3. The store is perceived to be in declining phase since many of the stores under its chain has changed banners.

Sentry Foods Competition


Below are the 3 main Sentry Foods competitors :

1. Walmart

2. Pick and Save

The brandguide table above concludes the Sentry Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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