Duckwall’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 624

SWOT Analysis of Duckwall’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Alco Stores Inc


Home goods stores


Retail Store

Tagline/ Slogan

Save time. Save Fuel. Save money


Good reach and large variety of products



People who buy their household requirements from the nearby retail stores

Target Group

Middle class people who shops at the nearly trustworthy retail store very often for their requirements at home


Duckwalls provides you with an opportunity to experience a quality shopping time for all your requirements at affordable prices

SWOT Analysis


1. Large number of stores in mostly all the states of US

2.  Mostly stores are in areas where there is demand and no presence of big stores like walmarts
3.  Large variety and presence of almost every brand people demand for
4.  Management team’s strategic decision making capability

5. The brand is now a part of a strong parent ALCO stores


1.  Customer service not good, many times allegedly failed to honor promised requests for exchange, refund and credits  
2.  Weak online service and ecommerce
3. Advertisement issues with the outsourced company


1.  Expand in prominent areas and compete with big brands like walmart , Kmart
2.  Work on online service and customer service overall
3. Get into from product lines and become a one stop shop for all the requirements of the consumers


1.  Local/regional players increasing in the market
2.  Big retailers increasing stores in every part and corner of all cities and covering parts where duckwall has stores
3.  Customers moving towards pure online retailers



1.  Walmart
2.  Target
3.  Kmart

The table above concludes the Duckwall’s SWOT analysis along with its marketing and brand parameters.


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