Kroger Marketplace SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1789

SWOT Analysis of Kroger Marketplace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kroger Marketplace

Parent Company

The Kroger company


Convenience store, supermarket


Lifestyle and Retail

Tagline/ Slogan

Right store. Right choice


One of the biggest retail stores in US

Kroger Marketplace STP


People who enjoy shopping for their all their needs from retail stores

Target Group

Upper middle class and middle class people buying their most of the requirements from nearby retail stores


Kroger market place provides you with all your requirements  with a huge variety of products at affordable prices

Kroger Marketplace SWOT Analysis


1.  Big box stores from The Kroger company which is the largest supermarket chain by revenue in US
2. Huge range of products ranging from baby products to home requirements, jewelers etc
3. Excellent customer service and strong parent brand
4. Efficient three tier private label marketing strategy

5. Good management of distributors  and suppliers

6. Apart from the store it has Starbucks, Donatos Pizza etc


1.  Though number of Kroger store are large in US, marketplace stores are less
2.  Promotional strategies are weak
3.  No presence outside US means less global appeal


1.  Promote the brand well through online campaign, increase e-commerce
2. Increase number of superstore in US
3. Using their strong  brand name Enter market outside US


1.  Walmart very strong in US, with its large number of store and good promotional strategies
2. Large number of online retailers providing similar products entering the US market

Kroger Marketplace Competition


1. Walmart supercenter
2. Super Kmart
3. Meijer

The brandguide table above concludes the Kroger Marketplace SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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