Macey’s Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 687

SWOT Analysis of Macey’s Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Macey’s Market

Parent Company

Associated food store


Grocery store, Convenience store, pharmacy etc


Retail store

Tagline/ Slogan

Happy shopping


Quality fresh products and affordable rates



People who likes shopping in retail small stores near them

Target Group

Middle class and lower middle class people who shop in small retail store near them


Maceys store makes available for you fresh and varied products at cheaper rates

SWOT Analysis


1.  Owned by associated food store, which has various other brands of retail stores and good brand name
2.  Various kinds of services offered at the stores and lots of variety in products
3.  Good quality products at affordable prices
4.  Good bargaining power with suppliers and distributors


1. With modernizing its stores, it increased prices in some stores
2. Types of products sold less comparatively
3. Not known for all its product range, only some products are well known and have high sales


1.  Increase product ranges and brands to give customers better buying experience
2. Expansion in other states where it is not present
3. Entering markets outside US and leverage its huge supplier power


1. Many local regional players entering the market with similar stores
2. Big retailers like Walmart always there to give stiff competition
3. Online retailers providing similar products and better service at affordable prices



1.  Supervalue Inc
2. Affiliated Food store
3. Affiliated Food midwest

The table above concludes the Macey’s Market SWOT analysis along with its marketing and brand parameters.


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