Macey’s Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1045

SWOT Analysis of Macey’s Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Macey’s Market

Parent Company

Associated food store


Grocery store, Convenience store, pharmacy etc


Lifestyle and Retail

Tagline/ Slogan

Happy shopping


Quality fresh products and affordable rates

Macey’s Market STP


People who likes shopping in retail small stores near them

Target Group

Middle class and lower middle class people who shop in small retail store near them


Maceys store makes available for you fresh and varied products at cheaper rates

Macey’s Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Macey’s Market. Strengths are:

1.  Owned by associated food store, which has various other brands of retail stores and good brand name
2.  Various kinds of services offered at the stores and lots of variety in products
3.  Good quality products at affordable prices
4.  Good bargaining power with suppliers and distributors


Here are the weaknesses of Macey’s Market :

1. With modernizing its stores, it increased prices in some stores
2. Types of products sold less comparatively
3. Not known for all its product range, only some products are well known and have high sales


Following are the Opportunities of Macey’s Market :

1.  Increase product ranges and brands to give customers better buying experience
2. Expansion in other states where it is not present
3. Entering markets outside US and leverage its huge supplier power


The threats of Macey’s Market are as mentioned :

1. Many local regional players entering the market with similar stores
2. Big retailers like Walmart always there to give stiff competition
3. Online retailers providing similar products and better service at affordable prices

Macey’s Market Competition


Below are the 3 main Macey’s Market competitors :

1.  Supervalue Inc
2. Affiliated Food store
3. Affiliated Food midwest

The brandguide table above concludes the Macey’s Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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