O Briens market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 948

SWOT Analysis of O Briens market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

O Briens market

Parent Company

O Briens market


Grocery, deli


Retail stores

Tagline/ Slogan

The best place for fresh


Freshly prepared delicacies



People buying food and grocery from retail stores near them

Target Group

Middle class and Upper middle class working people who shop for delicacies outside in retail stores


Obriens market provide you with freshly prepared deli at affordable prices

SWOT Analysis


1.  Old well known retail store, known for its quality products
2.  Welcoming atmosphere and good customer service
3.  Better stocked and consistent with its product lines
4.  Efficiently and effectively managed stores

5. The brand is quite popular in the localitiea it is present


1.  Small stores and services for elderly people not good
2.  Confined product lines, so not a one stop store for all things
3.  Online presence bad, no e-commerce


1.  Increase product lines and variety to attract more customers
2.  Expand in other cities and towns
3.  Start e-commerce and provide better service to customers


1.  Local retailers coming up with similar stores and ideas
2. Big retailers too entering this market and attracting customers with better prices and ambience
3. Changing buying behavior and increase in number of online retailers



1.  Raleys
2.  Family Deli
3.  Savemart

The table above concludes the O Briens market SWOT analysis along with its marketing and brand parameters.


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