Piggly Wiggly SWOT Analysis, USP & Competitors

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SWOT Analysis of Piggly Wiggly with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Piggly Wiggly

Parent Company

C&S Wholesale Grocers




Retail stores

Tagline/ Slogan

Down Home, Down the street


The first true self-service grocery store



Working Middle class who buys their day to day stuff from retail stores

Target Group

Busy working middle class who want to shop themselves and quickly


Best in value and freshness one can choose from

SWOT Analysis


1. Almost a century long presence, customer loyalty built
2. Cost advantage-years of experience has given them high purchasing power
3. More than 600 Piggly Wiggly stores serving in many US states means high presence

4. Has acquired knowledge of distribution and logistics from wholesale business

5.Locally owned and operated means close to fulfilling local needs

6. Loyalty cards and god service ensures customer satisfaction


1.Weak online presence and e-commerce

2. Despite a good presence in US, no international presence


1.  Expansion of their business by entering in markets abroad

2. Increase product mix to serve more number of people


1.  Price sensitive market, customers may go to competitors easily, low switching costs

2. changing buying trends amongst customers to buy from online retail stores

3. Increase in the number of online big retailers





3.Acme Markets

4.Sam’s club

The table above concludes the Piggly Wiggly SWOT analysis along with its marketing and brand parameters.


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