Reasor’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 826

SWOT Analysis of Reasor’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Reasors Llc


Grocery store


Retail store

Tagline/ Slogan

The right stuff. The right price


Go to grocery store for all the requirements



People buying grocery and deli from retail stores

Target Group

Middle class and upper middle class people buying groceries and deli at nearby retail stores


A retail store concentrating on providing customers what they really want

SWOT Analysis


1.  Clean stores and nice attractive ambience
2.  Always Fresh products and consistent stock
3.  Effective feedback system; takes care of actual needs of consumers
4. Good online service and promotion

5. Competent prices; more organice product sale


1. Less number of stores, concentrated in small area, low presence in US
2. Kinds of products and varieties sold are less
3. Can’t compete with big stores like Walmart, not a one stop shop


1.  Increase the number of products sold
2.  Enhance presence by increasing the number of stores
3.  Attract more customers through better online promotion and e-commerce


1.  Huge competition from similar local stores
2. Big retailers like Walmart increasing their Deli sale and fresh products
3. Increase in the number of online retailers in recent time



1. Walmart
2. Target
3. Homeland

The table above concludes the Reasor’s SWOT analysis along with its marketing and brand parameters.


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