Rosauers Supermarket SWOT Analysis, USP & Competitors

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SWOT Analysis of Rosauers Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rosauers Supermarket

Parent Company

URM Stores


Grocery, Deli


Retail  Stores

Tagline/ Slogan

Quality. Service. Selection


Balanced selection of organic and natural food



People buying groceries and Deli from retail stores

Target Group

Upper middle class working people who shops for groceries and Deli in retail stores near them


Rosauers bring to you high quality fresh grocery and Deli which you would love to buy anyday and anytime

SWOT Analysis


1.  Nice ambience, good choice of location, friendly staff
2.  Quality products, Good variety, Good choice of stock
3.  Old stores, Loyal customers
4.  Good relation with suppliers, freshly served products, Competent prices

5. Over 2000 people are employed with the organisation


1. Quite expensive when compared to stores like Walmart
2.  Less number of stores, limited target customers
3.  Alleged child labor controversies affected the brand image


1. Increase the number of products sold, attract more customers
2. Increase number of stores, and expand in other states
3. Work on supplier and distributor ties, lower the prices


1. Less prices offered by big retailers for similar products
2. Online retailers leveraging the changing trends in the market
3. Increasing local competition



1. Safeway
2. Tidyman’s
3. Walmart

The table above concludes the Rosauers Supermarket SWOT analysis along with its marketing and brand parameters.


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