Sunset Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1042

SWOT analysis of Sunset Foods analyses the brand/company with its strengths, weaknesses, opportunities & threats. Sunset Foods is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Sunset Foods competitors and elaborates Sunset Foods segmentation, targeting, positioning & USP.

Sunset Foods

Parent Company

Sunset foods


Grocery, Food, Deli


Lifestyle and Retail

Tagline/ Slogan

Low prices. High standards


Fresh food products at competent prices

Sunset Foods STP


People who enjoy buying grocery and Food from retail stores near them

Target Group

Upper middle class working people who shop for grocery in retail stores


A popular store of fresh grocery, tasty food dishes for busy Moms and professionals

Sunset Foods SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sunset Foods. Strengths are:

1. Outstanding selection of food, liquor, floral and other items
2.  Friendly, competent staff to give finest customer service
3.  Good relation with local organizations to get quality produce at good prices
4. Wide variety of foods including many ethnic brands and specialty healthy and organic brands

5. Good online service adds value for the customers

6. Nearly 1000 employees are with the organisation


Here are the weaknesses in the Sunset Foods SWOT Analysis:

1. Expensive when compared to stores like walmart
2. Limited market share and low revenues compared to big players
4. Stores are focused in some areas only


Following are the Opportunities in Sunset Foods SWOT Analysis:

1. Increase the kind of products and variety sold
2. Expand in other cities and states
3. Work on pricing and increase the bargaining power with suppliers


The threats in the SWOT Analysis of Sunset Foods are as mentioned:

1. Increase in the number of local grocery stores in the area
2. Big retailers entering into food market
3. Increase in the number of online retailers

Sunset Foods Competition


Below are the top 3 Sunset Foods competitors:

1. Mariano’s
2. Trader Joes
3. Whole foods

The brandguide table above concludes the Sunset Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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