Karns Quality Food SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 921

SWOT Analysis of Karns Quality Food with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Karns Quality Food

Parent Company

Karns Quality Food


Grocery Store


Lifestyle and Retail

Tagline/ Slogan

Where great food meets great values!


100% full-service meat and sea-food department

Karns Quality Food STP


Price conscious and household purchases

Target Group

Middle class individual


Quality, variety and Freshness

Karns Quality Food SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Karns Quality Food :

1. Renowned brand: More than 50 years old
2. Many stores across the working region
3. Good online purchase service available for customers
4. Company provides some unique services like A Full-Service Meat Department, Seniors 65+ receive a 5% discount, etc

5. Attractive saving schemes in the form of Top 10 weekly deals, Meat bundles, Fresh rewards, etc

6. Karns In The Community: Service through which company support the community through its program like Gift card, Donation request form, etc


1. Small presence: Stores are concentrated in particular part of the country
2. Primary focus is on grocery products, hence customers have to go other stores for the other products.


1. Service and product expansion
2. Innovation in supply chain technology
3. All its stores are located in a small regions, can expand its network in other regions of the nation


1. Intense competition from existing retailers
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market
3. External changes like changing tax policies, government regulations, etc

Karns Quality Food Competition


Below are the 3 main Karns Quality Food competitors :

1. Giant Food Carlisle
2. Weis Markets
3. Kroger


The brandguide table above concludes the Karns Quality Food SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Karns Quality Food. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: