Magruder’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1155

SWOT analysis of Magruder’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. Magruder’s is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Magruder’s competitors and elaborates Magruder’s segmentation, targeting, positioning & USP.

Magruder’s SWOT, Competitors, Marketing STP & Brand analysis Table

Magruder’s

Parent Company

Magruder’s

Category

Grocery store

Sector

Lifestyle and Retail

Tagline/ Slogan

Magruder’s of DC, Since 1875

USP

The chain is owned by the family who themselves were born and grew up in the Washington areas

Magruder’s STP
Segment

Price and quality conscious customers

Target Group

Middle class, good quality

Positioning

Finest quality at low price

Magruder’s SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Magruder’s. Strengths are:

1. Credible brand: More than 125 years old
2. Store has greater facility in ordering because of its small size
3. Local brand: Factors like long presence and owner being from the same regions creates emotional accord with the customers
4. Stores specializes in some products like wine, produce etc

5. It is one of the oldest family-owned grocery stores in DC

Weaknesses

Here are the weaknesses in the Magruder’s SWOT Analysis:

1. Presence only in small region of the nation
2.The stores are much smaller than those of a larger chains, therefore the variety and availability of some products sometimes does not equal to that those of larger ones
3. Liquidation: Firm has sold some of its stores in last decade to meet the liquidity issue

Opportunities

Following are the Opportunities in Magruder’s SWOT Analysis:

1. Service and product expansion
2. Innovation in supply chain technology
3. All its stores are located in a small regions, can expand its network in other regions of the nation

Threats

The threats in the SWOT Analysis of Magruder’s are as mentioned:

1. Intense competition from existing retailers
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market
3. External changes like changing tax policies, government regulations, etc

Magruder’s Competition
Competitors

Below are the top 3 Magruder’s competitors:

1. Giant Food
2. Safeway
3. Weis Markets

 

The brandguide table above concludes the Magruder’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Magruder’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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