Natural Grocers by Vitamin Cottage SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1845

SWOT Analysis of Natural Grocers by Vitamin Cottage with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Natural Grocers by Vitamin Cottage

Parent Company

Vitamin Cottage


Health Food Chain



Tagline/ Slogan



Healthy and nutritious food



Health, quality and price conscious individual

Target Group

Middle class people with high health conscious


High quality products at affordable price

SWOT Analysis


1. Credible Brand: Presence of over 65 years
2. Wide presence: More than 65 stores across the country
3. Company provides free nutrition and health information, this increases customer trust
4. Minimal impact on the earth ecosystem: High care is taken for this purpose, for ex only natural and organic foods are available in the stores

5. Good jobs that support balanced life: This increases employee satisfaction and thus increases operations efficiency

6. Recipient of many awards for its operational excellence


1. Since extra care is taken to provide eco-friendly products, this results in higher costs
2. Stores are concentrated in particular part of the country
3. No online purchase service


1. With strong brand heritage company can also enter in developing countries
2. Company can launch more brand-products which must be present exclusively in its store


1. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

2. Technological development



1. Whole Foods Market, Inc.
2. The Fresh Market, Inc.
3. Sprouts Farmers Market, Inc.


The table above concludes the Natural Grocers by Vitamin Cottage SWOT analysis along with its marketing and brand parameters.


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