Omni Foods SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 922
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SWOT Analysis of Omni Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Omni Foods

Parent Company

Jackson’s Star Market

Category

Supermarkets

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Customer are the most important ingredient to success, hence they must be provided with highest quality and service

Omni Foods STP

Segment

Customers from all demographics

Target Group

Family customers

Positioning

Best quality and freshest perishables

Omni Foods SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Omni Foods :

1. Well-known brand: More than 30 years old
2. Well-planned operations: Store is further divided in sub departments like bakery, kitchen, meat, etc
3. Full-trained employees: Stores are armed with some of the most experienced staff in the perishable industry

4. Good variety of products which attracts customers

Weaknesses

1. Omni foods is present only in few towns
2. No online purchase is a concern
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

1. Expansion: All its stores are located around North-Central Texas, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

Threats

1. Large retail players entering into smaller markets
2. The discounting strategy at Wal-Mart remains the significant threat for smaller community market

Omni Foods Competition

Competitors

Below are the 3 main Omni Foods competitors :

1. Whole Foods Market, Inc.

2. Arden Group, Inc.

3. Kroger


The brandguide table above concludes the Omni Foods SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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