Reid’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 713

SWOT Analysis of Reid’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Delhaize America


Foods and Grocery



Tagline/ Slogan

We can save you money


Diversity and inclusion



Household purchases and quality conscious

Target Group

Middle and upper class and high quality


Quality, freshness and variety

SWOT Analysis


1. The chain is famous in its target region with presence over 40 years
2. There are 10+ stores of Reid’s in the southern California, which makes it easier to reach maximum population of the region
3. Promotion Strategy: Good promotion strategies like weekly specials, free recipes results in more engagement of customers
4. Saving schemes: Company run programs like MVP Cards, Current promotion, Reid’s card, etc which result in high awareness


1. Chain has its presence only in southern California
2. Online purchase service is not available
3. Competitive market and low brand recall means less revenues


1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base


1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials



1. Walmart
2. Kroger
3. Whole Foods Market, Inc.

The table above concludes the Reid’s SWOT analysis along with its marketing and brand parameters.


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