Reid’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1013
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SWOT analysis of Reid’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. Reid’s is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Reid’s competitors and elaborates Reid’s segmentation, targeting, positioning & USP.

Reid’s

Parent Company

Delhaize America

Category

Foods and Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

We can save you money

USP

Diversity and inclusion

Reid’s STP

Segment

Household purchases and quality conscious

Target Group

Middle and upper class and high quality

Positioning

Quality, freshness and variety

Reid’s SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Reid’s. Strengths are:

1. The chain is famous in its target region with presence over 40 years
2. There are 10+ stores of Reid’s in the southern California, which makes it easier to reach maximum population of the region
3. Promotion Strategy: Good promotion strategies like weekly specials, free recipes results in more engagement of customers
4. Saving schemes: Company run programs like MVP Cards, Current promotion, Reid’s card, etc which result in high awareness

Weaknesses

Here are the weaknesses in the Reid’s SWOT Analysis:

1. Chain has its presence only in southern California
2. Online purchase service is not available
3. Competitive market and low brand recall means less revenues

Opportunities

Following are the Opportunities in Reid’s SWOT Analysis:

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base

Threats

The threats in the SWOT Analysis of Reid’s are as mentioned:

1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials

Reid’s Competition

Competitors

Below are the top 3 Reid’s competitors:

1. Walmart
2. Kroger
3. Whole Foods Market, Inc.


The brandguide table above concludes the Reid’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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Browse marketing analysis of more brands and companies similar to Reid’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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