Reid’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 771

SWOT Analysis of Reid’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Delhaize America


Foods and Grocery


Lifestyle and Retail

Tagline/ Slogan

We can save you money


Diversity and inclusion

Reid’s STP


Household purchases and quality conscious

Target Group

Middle and upper class and high quality


Quality, freshness and variety

Reid’s SWOT Analysis


1. The chain is famous in its target region with presence over 40 years
2. There are 10+ stores of Reid’s in the southern California, which makes it easier to reach maximum population of the region
3. Promotion Strategy: Good promotion strategies like weekly specials, free recipes results in more engagement of customers
4. Saving schemes: Company run programs like MVP Cards, Current promotion, Reid’s card, etc which result in high awareness


1. Chain has its presence only in southern California
2. Online purchase service is not available
3. Competitive market and low brand recall means less revenues


1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base


1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials

Reid’s Competition


1. Walmart
2. Kroger
3. Whole Foods Market, Inc.

The brandguide table above concludes the Reid’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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