Roth’s Fresh Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1034

SWOT Analysis of Roth’s Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roth’s Fresh Market

Parent Company

Roth's Fresh Market




Lifestyle and Retail

Tagline/ Slogan

Over 50 years of existence of the brand in the region


High focus on customer service

Roth’s Fresh Market STP


Customers from all classes

Target Group

Middle and upper class


Customer service, cleanliness, product quality and community involvement

Roth’s Fresh Market SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Roth’s Fresh Market :

1. Roth’s has more than 50 years of presence in the category, which makes it household brand in the target region
2. Distribution Network: Roth’s has nine supermarket in the Mid-Willamette Valley, this increases visibility and also help in reaching more customers
3. Online shopping service is available
4. Full-trained employees: Stores are armed with some of the most experienced staff in the grocery industry

5. Diversification: Group has also entered into services like catering, flowering, etc. This decreases dependence on one category


1. Roth’s is present in only few town
2. Brand recall is low due to less advertising and marketing exercises
3. Primary focus is on grocery, customer need to go to other stores for other products


1. Expansion: All its stores are concentrated in small region, can expand its network in other regions of the nation
2. Company can also provide products like clothes, sanitary and household

3. CRM initiatives: These stores cater to the locality, hence can benefit from CRM policies to ensure customer loyality


1. Technological development
2. Large retail players entering into smaller markets
3. Government regulations and unexpected problems

Roth’s Fresh Market Competition


Below are the 3 main Roth’s Fresh Market competitors :

1. Wegmans
2. Walmart

The brandguide table above concludes the Roth’s Fresh Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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