Stewart’s Shops SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1235
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SWOT Analysis of Stewart’s Shops with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stewart’s Shops

Parent Company

Stewart’s Shops

Category

Convenience Stores

Sector

Lifestyle and Retail

Tagline/ Slogan

We are closer to you

USP

Privately owned company- 1/3 is owned by employee and 2/3 by Dake family

Stewart’s Shops STP

Segment

Household purchases

Target Group

Middle Class individuals

Positioning

Flavors and freshness

Stewart’s Shops SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stewart’s Shops :

1.  Well-Known Brand: Chain is more than 90 years old
2. Distribution: Today there are 330 Stewart’s Shops located across upstate New York and southern Vermont
3. Ownership: Stewart’s Shops is a 1/3 employee and 2/3 family-owned convenience store chain, this motivates employee to give their best
4. Specialty: Stores are known for branded ice-cream, potato chips, milk and coffee

5. Diversity: Chain has also started selling gas and at present, more than 200 stores are equipped with gasoline pumps

6. Seasonal Product: Chain provides some products only for certain seasons like Happy Camper ice-creams are available during summers

7. Debt: Firm own all its real estate and have no debt, which ensures the long term stability

Weaknesses

1. Stewart’s Shops are present only in few towns
2. No online purchase and less advertising is a concern

3. Small business units compared to big players means low market share

Opportunities

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base

Threats

1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Large retail players entering into smaller markets

Stewart’s Shops Competition

Competitors

Below are the 3 main Stewart’s Shops competitors :

1. Ben & Jerry’s Homemade, Inc.

2. Cumberland Farms, Inc.

3. Friendly’s Ice Cream LLC


The brandguide table above concludes the Stewart’s Shops SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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