Stewart’s Shops SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1633

SWOT analysis of Stewart’s Shops analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stewart’s Shops SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stewart’s Shops to benchmark its business & performance as compared to the competitors and industry. Stewart’s Shops is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Stewart’s Shops competitors and elaborates Stewart’s Shops market segmentation, target group, positioning & Unique Selling Proposition (USP).

Stewart’s Shops SWOT, Competitors, Marketing STP & Brand analysis Table
Stewart’s Shops Brand Analysis
Parent Company

Stewart’s Shops


Convenience Stores


Lifestyle and Retail

Tagline/ Slogan

We are closer to you


Privately owned company- 1/3 is owned by employee and 2/3 by Dake family

Stewart’s Shops STP

Household purchases

Target Group

Middle Class individuals


Flavors and freshness

Stewart’s Shops SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stewart’s Shops. Strengths are:

1.  Well-Known Brand: Chain is more than 90 years old
2. Distribution: Today there are 330 Stewart’s Shops located across upstate New York and southern Vermont
3. Ownership: Stewart’s Shops is a 1/3 employee and 2/3 family-owned convenience store chain, this motivates employee to give their best
4. Specialty: Stores are known for branded ice-cream, potato chips, milk and coffee

5. Diversity: Chain has also started selling gas and at present, more than 200 stores are equipped with gasoline pumps

6. Seasonal Product: Chain provides some products only for certain seasons like Happy Camper ice-creams are available during summers

7. Debt: Firm own all its real estate and have no debt, which ensures the long term stability


Here are the weaknesses in the Stewart’s Shops SWOT Analysis:

1. Stewart’s Shops are present only in few towns
2. No online purchase and less advertising is a concern

3. Small business units compared to big players means low market share


Following are the Opportunities in Stewart’s Shops SWOT Analysis:

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base


The threats in the SWOT Analysis of Stewart’s Shops are as mentioned:

1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Large retail players entering into smaller markets

Stewart’s Shops Competition

Below are the top 3 Stewart’s Shops competitors:

1. Ben & Jerry’s Homemade, Inc.

2. Cumberland Farms, Inc.

3. Friendly’s Ice Cream LLC

The brandguide table above concludes the Stewart’s Shops SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stewart’s Shops. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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