Waldbaum’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1307

SWOT analysis of Waldbaum’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Waldbaum’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Waldbaum’s to benchmark its business & performance as compared to the competitors and industry. Waldbaum’s is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Waldbaum’s competitors and elaborates Waldbaum’s market segmentation, target group, positioning & Unique Selling Proposition (USP).

Waldbaum’s SWOT, Competitors, Marketing STP & Brand analysis Table
Waldbaum’s Brand Analysis
Parent Company

The Great Atlantic & Pacific Tea Company

Category

Supermarket Chain

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

The brand has been renowned regionally for over a 100 years

Waldbaum’s STP
Segment

Household Purchases

Target Group

Middle and upper class individual

Positioning

Freshness and quality

Waldbaum’s SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Waldbaum’s. Strengths are:

1. Credible brand: More than 110 years old history
2. Good distribution network: 160 stores across the country
3. Online purchase service is available for customers
4. Products portfolio: grocery, bakery, butcher, etc

5. Company is involve in various green and energy-saving initiatives like Guten-free shopping, this increases brand loyalty

Weaknesses

Here are the weaknesses in the Waldbaum’s SWOT Analysis:

1. Geographic limitation means low market share
2. Limited Selection: Although the brand carries high-quality items, the store is not consider the your "One Stop Shop"
3. Primary focus is on grocery, customer need to go to other stores for other products

Opportunities

Following are the Opportunities in Waldbaum’s SWOT Analysis:

1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Company can enter into new markets globally to increase its customer base

Threats

The threats in the SWOT Analysis of Waldbaum’s are as mentioned:

1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Financial capacity and price changes

Waldbaum’s Competition
Competitors

Below are the top 3 Waldbaum’s competitors:

1. Gristede’s Foods
2. King Kullen Grocery
3. D’Agostino Supermarkets

The brandguide table above concludes the Waldbaum’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Waldbaum’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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