Waldbaum’s SWOT Analysis, USP & Competitors

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SWOT Analysis of Waldbaum’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Great Atlantic & Pacific Tea Company


Supermarket Chain



Tagline/ Slogan



The brand has been renowned regionally for over a 100 years



Household Purchases

Target Group

Middle and upper class individual


Freshness and quality

SWOT Analysis


1. Credible brand: More than 110 years old history
2. Good distribution network: 160 stores across the country
3. Online purchase service is available for customers
4. Products portfolio: grocery, bakery, butcher, etc

5. Company is involve in various green and energy-saving initiatives like Guten-free shopping, this increases brand loyalty


1. Geographic limitation means low market share
2. Limited Selection: Although the brand carries high-quality items, the store is not consider the your "One Stop Shop"
3. Primary focus is on grocery, customer need to go to other stores for other products


1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Company can enter into new markets globally to increase its customer base


1. Rising cost of raw materials
2. Government regulations and unexpected problems
3. Financial capacity and price changes



1. Gristede’s Foods
2. King Kullen Grocery
3. D’Agostino Supermarkets

The table above concludes the Waldbaum’s SWOT analysis along with its marketing and brand parameters.


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