Wilson’s Department Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1438

SWOT Analysis of Wilson’s Department Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wilson’s Department Store

Parent Company

Wilson’s Department Store


Full line department store


Lifestyle and Retail

Tagline/ Slogan

Have you shopped at Wilson’s lately


Wilson’s is locally owned

Wilson’s Department Store STP


Household purchases,

Target Group

Middle class individuals


Low-price, variety, local

Wilson’s Department Store SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wilson’s Department Store :

1. Long Presence: About 130 years old
2. Local perception: This generates emotional accord with local customers
3. Low and competitive Prices attracts customers
4. Wide Selection: Store carry large quantity of items and is consider as "One Stop Shop"
5. Supply Chain: Store obtain the right resources from suppliers and delivery the right product to customers in a timely manner


1. Product recalls has affected the brand image
2. Geographic concentration in one place means low brand reach
3. No online purchase service for customers


1. New products and services can be launch to cater new segment
2. Growth rates and profitability
3. Expansion: Firm can expand its network in other regions of the nation


1. Increasing wage rate affects selling price
2. Government regulations and unexpected problems
3. Financial capacity and price changes

Wilson’s Department Store Competition


Below are the 3 main Wilson’s Department Store competitors :

1. Wal-Mart
2. Macy’s Inc.
3. Bloomingdale’s Inc.

The brandguide table above concludes the Wilson’s Department Store SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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