AJ’s Fine Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1179

SWOT Analysis of AJ’s Fine Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

AJ’s Fine Foods

Parent Company

Bashas Inc


Grocery, Food


Retail Stores

Tagline/ Slogan

Purveyors of fine Foods


Unique Food items, Gourmet products and services



People buying food from stores near them

Target Group

Upper middle class working professionals who visits high end stores for its unique taste


AJ’s Fine foods brings for you the best shopping experience along with quality fresh unique food to offer

SWOT Analysis


1. Nice ambience of stores, gives fun shopping experience, Good friendly service
2. Good taste, fresh food served
3. Unique range of Deli and food, Attracts many
4.  Have found a niche in the food market with its quality unique produce and kinds of stock, can charge high because of that

5. Bashas being a very strong and respected brand for foods adds to the overall value of AJ’s


1. Very upscale, lose out on many customers because of that
2. Some products too Expensive
3. Limited number of stores
4. Lose out on sale because of low online offerings


1. Work on the offered product mix to attract more customers and become a one stop shop

2. Work on the overall management of Bashas, use the brand to increase buying power against suppliers to achieve low prices
3. Promote well online and increase online services


1. Increase in the number of online stores
2. Increase in local competition and similar offerings by big retailers
3. Increase in supplier power in recent times



1. Safeway Inc
2. Walmart Stores
3. Fry’s Food and drug store

The table above concludes the AJ’s Fine Foods SWOT analysis along with its marketing and brand parameters.


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