Boyds SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1889

SWOT Analysis of Boyds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Lifestyle and Retail

Tagline/ Slogan



Offerings of formal clothing

Boyds STP


People buying readymade formal  garments from stores

Target Group

Upper middle class working professionals who wears formal clothing frequently and enjoys shopping at such stores


If you want to look the best suited person in your place, Boydsphila is the place for you

Boyds SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boyds. Strengths are:

1.  One of the best place for suits and formals, properly stocked
2. Provides nice services like free valet parking, alterations to help customers
3. Well maintained stores, Clean stores
4. Best in quality offerings at competitive prices


Here are the weaknesses of Boyds :

1. Brand is not yet established as compared to global retail players, which means less market share
2. Very less number of stores
3. Too focused on formals, not a great stores for casuals


Following are the Opportunities of Boyds :

1. Increase product mix to add more customers on customer service to give best quality experience
3. Expand and increase number of stores


The threats of Boyds are as mentioned :

1. Change in fashion sense of people in recent times, casual’s new trend
2. Online stores providing quality products and good service
3. Increase in number of similar stores

Boyds Competition


Below are the 3 main Boyds competitors :

1. Bergdorfs
2. Barneys
3.Brooks Brothers Inc

The brandguide table above concludes the Boyds SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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