Boyds SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2414

SWOT analysis of Boyds analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Boyds SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Boyds to benchmark its business & performance as compared to the competitors and industry. Boyds is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Boyds competitors and elaborates Boyds market segmentation, target group, positioning & Unique Selling Proposition (USP).

Boyds SWOT, Competitors, Marketing STP & Brand analysis Table
Boyds Brand Analysis
Parent Company





Lifestyle and Retail

Tagline/ Slogan



Offerings of formal clothing

Boyds STP

People buying readymade formal  garments from stores

Target Group

Upper middle class working professionals who wears formal clothing frequently and enjoys shopping at such stores


If you want to look the best suited person in your place, Boydsphila is the place for you

Boyds SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Boyds. Strengths are:

1.  One of the best place for suits and formals, properly stocked
2. Provides nice services like free valet parking, alterations to help customers
3. Well maintained stores, Clean stores
4. Best in quality offerings at competitive prices


Here are the weaknesses in the Boyds SWOT Analysis:

1. Brand is not yet established as compared to global retail players, which means less market share
2. Very less number of stores
3. Too focused on formals, not a great stores for casuals


Following are the Opportunities in Boyds SWOT Analysis:

1. Increase product mix to add more customers on customer service to give best quality experience
3. Expand and increase number of stores


The threats in the SWOT Analysis of Boyds are as mentioned:

1. Change in fashion sense of people in recent times, casual’s new trend
2. Online stores providing quality products and good service
3. Increase in number of similar stores

Boyds Competition

Below are the top 3 Boyds competitors:

1. Bergdorfs
2. Barneys
3.Brooks Brothers Inc

The brandguide table above concludes the Boyds SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Boyds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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