Boyds SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1232

SWOT Analysis of Boyds with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Retail Stores

Tagline/ Slogan



Offerings of formal clothing



People buying readymade formal  garments from stores

Target Group

Upper middle class working professionals who wears formal clothing frequently and enjoys shopping at such stores


If you want to look the best suited person in your place, Boydsphila is the place for you

SWOT Analysis


1.  One of the best place for suits and formals, properly stocked
2. Provides nice services like free valet parking, alterations to help customers
3. Well maintained stores, Clean stores
4. Best in quality offerings at competitive prices


1. Brand is not yet established as compared to global retail players, which means less market share
2. Very less number of stores
3. Too focused on formals, not a great stores for casuals


1. Increase product mix to add more customers on customer service to give best quality experience
3. Expand and increase number of stores


1. Change in fashion sense of people in recent times, casual’s new trend
2. Online stores providing quality products and good service
3. Increase in number of similar stores



1. Bergdorfs
2. Barneys
3.Brooks Brothers Inc

The table above concludes the Boyds SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Boyds. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: