Harvest Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 801

SWOT Analysis of Harvest Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harvest Foods

Parent Company

Harvest foods


Grocery Stores


Retail Stores

Tagline/ Slogan

We Honestly Care


Old brand name and large no of grocers associated with it



People buying grocery from stores near them

Target Group

Middle class people who are used to buy grocery from similar stores from long time


At harvest, we are always friendliest and provide you with the freshest meat and produce, along with safe and clean stores

SWOT Analysis


1.  Quality fresh produce ensre customer satisfaction
2.  The organization consist of 35 independent grocers which a helps to carry the brand name everywhere
3.  High buying power over suppliers which helps to provide best produce at competitive prices
4.  Strives hard to provide best service to the customers


1. Stores have not evolved as such in due time, still same design and ambience
2. Products are not properly stocked to make it easier for customers
3. Concentrated in only few areas in US


1. Bring changes in stores and produce to match the latest expectations of the customer
2. Increase the number and kinds of products sold to become a one stop option
3. Expand in other parts of US


1. Increase in local grocers in recent time
2. Big retailers like Walmart also providing similar produce at much cheaper prices
3. Grocers in the association cannibalizing each others business



1. Giant Food
2. Whole Food Market
3. Trader Joe’s

The table above concludes the Harvest Foods SWOT analysis along with its marketing and brand parameters.


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