SWOT Analysis of Morton Williams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Morton Williams |
|
Parent Company |
Family owned business-Morton Williams |
Category |
Grocery, Fresh food |
Sector |
|
Tagline/ Slogan |
The Fresh Marketplace |
USP |
Fresh quality products |
Morton Williams STP |
|
Segment |
People Buying grocery , Deli from stores near them |
Target Group |
Upper middle class working people who buy groceries and Food frequently from outside stores |
Positioning |
Morton Williams stores exist and are designed to reflect the needs of individual neighborhood and serve them to the best |
Morton Williams SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morton Williams : 1. Vast variety to offer, lots of selection including organic food |
Weaknesses |
1. Revenues restricted to one place which leads to very low market share 2. Only operate in Newyork city in US |
Opportunities |
1. Work on Managing stores properly and providing quality service |
Threats |
1. Increase in local competition on the area |
Morton Williams Competition |
|
Competitors |
Below are the 3 main Morton Williams competitors : 1. Fairway |
The brandguide table above concludes the Morton Williams SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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