Morton Williams SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1192

SWOT Analysis of Morton Williams with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Morton Williams

Parent Company

Family owned business-Morton Williams


Grocery, Fresh food


Lifestyle and Retail

Tagline/ Slogan

The Fresh Marketplace


Fresh quality products

Morton Williams STP


People Buying grocery , Deli from stores near them

Target Group

Upper middle class working people who buy groceries and Food frequently from outside stores


Morton Williams stores exist and are designed to reflect the needs of individual neighborhood and serve them to the best

Morton Williams SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Morton Williams :

1.  Vast variety to offer, lots of selection including organic food
2.  Very cheap home delivery service
3.  Quality fresh produce ensure high quality for the consumers
4.  Give Choice to select items which is very much required for some customers


1. Revenues restricted to one place which leads to very low market share

2. Only operate in Newyork city in US


1. Work on Managing stores properly and providing quality service
2. Work on store design, size and product prices
3. Expand in other cities and states


1. Increase in local competition on the area
2. Increase in buyer and supplier power
3.Competition offered by big retailers and online stores

Morton Williams Competition


Below are the 3 main Morton Williams competitors :

1.  Fairway
2.  Freshdirect
3. Whole Foods

The brandguide table above concludes the Morton Williams SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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