Morton Williams SWOT Analysis, USP & Competitors

Morton Williams

Parent Company

Family owned business-Morton Williams

Category

Grocery, Fresh food

Sector

Lifestyle and Retail

Tagline/ Slogan

The Fresh Marketplace

USP

Fresh quality products

Morton Williams STP

Segment

People Buying grocery , Deli from stores near them

Target Group

Upper middle class working people who buy groceries and Food frequently from outside stores

Positioning

Morton Williams stores exist and are designed to reflect the needs of individual neighborhood and serve them to the best

Morton Williams SWOT Analysis

Strengths

1.  Vast variety to offer, lots of selection including organic food
2.  Very cheap home delivery service
3.  Quality fresh produce ensure high quality for the consumers
4.  Give Choice to select items which is very much required for some customers

Weaknesses

1. Revenues restricted to one place which leads to very low market share

2. Only operate in Newyork city in US

Opportunities

1. Work on Managing stores properly and providing quality service
2. Work on store design, size and product prices
3. Expand in other cities and states

Threats

1. Increase in local competition on the area
2. Increase in buyer and supplier power
3.Competition offered by big retailers and online stores

Morton Williams Competition

Competitors

1.  Fairway
2.  Freshdirect
3. Whole Foods