Sage General Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 739

SWOT Analysis of Sage General Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sage General Stores

Parent Company

Sage General Store


Fresh Food, catering


Retail Stores

Tagline/ Slogan



Freshly served food



People eating outside in food stores or who order food from such store

Target Group

Upper middle class working people who enjoys ordering or eating food in food stores near them


With its decor and dishes steeped in innocent American domesticity, Sage General Store is best for: a date with someone you'd like to hold hands with

SWOT Analysis


1.  Warm and friendly old fashioned country store setting which attract many people
2.  More focus is on homemade American regional cuisine and other rustic and traditional dishes
3. Good relation with suppliers
4. Customer friendly environment and service


1. Small Stores, tight limited seating
2. Number of stores in the area is very less
3. Revenues, brand recall are less as compared to big established players


1. Increase the no. of Delis served
2. Work on store size to accommodate more people comfortably
3. Expand in other areas in US


1. Losing on many customers due to its price
2. Many small local stores and big store opening up with similar offerings
3. Increase in stores offering online services and home delivery



1. Café Henri
2. Alobar
3.Dutch Kills Central

The table above concludes the Sage General Stores SWOT analysis along with its marketing and brand parameters.


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