Vallarta Supermarkets SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1624

SWOT analysis of Vallarta Supermarkets analyses the brand/company with its strengths, weaknesses, opportunities & threats. Vallarta Supermarkets is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Vallarta Supermarkets competitors and elaborates Vallarta Supermarkets segmentation, targeting, positioning & USP.

Vallarta Supermarkets SWOT, Competitors, Marketing STP & Brand analysis Table
Vallarta Supermarkets Brand Analysis
Parent Company

Vallarta supermarkets Inc

Category

Supermarket, grocery, Food

Sector

Lifestyle and Retail

Tagline/ Slogan

Isu tienda latina por excelencia !

USP

Splendid collection of Mexican Products

Vallarta Supermarkets STP
Segment

People buying grocery , and daily requirement stuff from supermarkets

Target Group

Middle class professionals who like to buy products with more Mexican touch and taste

Positioning

For the People in US who like and want to explore products not with typical American flavor at affordable prices

Vallarta Supermarkets SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vallarta Supermarkets. Strengths are:

1. Stores have Fantastic Interior décor, big size and are very clean
2. Very well stocked and reasonable prices
3. Good Mexican atmosphere and taste, which differentiates it from the other stores
4. Very well managed and friendly service

5. Good Promotional strategies to attract customers

Weaknesses

Here are the weaknesses in the Vallarta Supermarkets SWOT Analysis:

1. Still a local store, Failed to expand on its gained popularity
2. Too Focused to Mexican/Latino customers, lose out on many other customers
3. Positioned itself as non Anglo American supermarket
4. Not good bargaining power with suppliers and distributors

Opportunities

Following are the Opportunities in Vallarta Supermarkets SWOT Analysis:

1. If it decides to go big, it will be easy as it has gained a very good name overall
2. Expand in other states of US
3. Target more customers through online campaigns and sales

Threats

The threats in the SWOT Analysis of Vallarta Supermarkets are as mentioned:

1. Changing buying power and taste of people overall, people like to buy food which is easily available everywhere
2. Big retailers also started to provide different variety, style, taste of products to attract more customers
3. Tough competition from various online retailers

Vallarta Supermarkets Competition
Competitors

Below are the top 3 Vallarta Supermarkets competitors:

1. Safeway
2. Fred Meyer
3. Alberston’s

The brandguide table above concludes the Vallarta Supermarkets SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vallarta Supermarkets. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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