Westborn Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 769

SWOT Analysis of Westborn Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Westborn Market

Parent Company

Westborn Market


Grocery, Fruits, Deli


Retail Stores

Tagline/ Slogan



Best in quality fruits and Deli



People buying grocery, fruits and Deli from retail stores

Target Group

Upper middle class professionals buying fruits and grocery from retail stores


Westborn Market brings for you the best quality fruits, grocery and Deli at stores near you

SWOT Analysis


1.  Wide and good selection of products
2.  Quality fresh products, stores cleans and attractive
3.  Good management staff, customer friendly
4.  Good promotional campaigns, online presence and online sales

5. Regionally a prominent brand with a good service and customer focus


1. Smaller brand in terms of reach and revenue compared to big players

2. Some products very highly priced
3. Stores too concentrated in some areas only


1.  Expand in other areas and states
2. Work on providing better and easy shopping experience to customers
3. Work closely with suppliers and manage prices well


1. Growing Local small retailers providing similar services
2. Big retailers like krogers entering similar markets and having low prices
3. Increase in the number of online retailers



1. Hillers
2. Kroger
3. Meijer

The table above concludes the Westborn Market SWOT analysis along with its marketing and brand parameters.


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