Stage Stores Inc SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2670

SWOT Analysis of Stage Stores Inc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Stage Stores Inc.

Parent Company

Stage stores Inc.


Department Store


Lifestyle and Retail

Tagline/ Slogan

Your town. Your Store


Small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service

Stage Stores Inc STP


People seeking departmental stores for daily needs

Target Group

Middle/Upper Middle class people


Small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service.

Stage Stores Inc SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stage Stores Inc. Strengths are:

1.  A chain with more than 900 stores in 40 states across the USA
2. The stores had strong sales and a strong financial position
3. Nationally recognized brands, such as Tommy Hilfiger, Carter's, Levi Strauss, Chaps, and Polo account for about 85% of sales and are sold alongside Stage Stores' private-label merchandise.

4. Through its Peebles, Bealls, Stage, Palais Royal, and Goody's Family Clothing chains, the retailer offers small-town America moderately priced apparel and accessories, cosmetics, and footwear

5. Regionally a strong brand due its strong focus


Here are the weaknesses of Stage Stores Inc :

1.  The new chain called Steele’s was sold to another group.
2.  Its profit margin has been deteriorating over the years
3. The net income of the stores also has been seeing a decreasing trend


Following are the Opportunities of Stage Stores Inc :

1. Online sale have been increasing and it gives them an opportunity to increase their revenues.

2.  The company’s return on investment has been historically higher and they are coming up with new investors

3.  Mobile shopping can help them increase the sales


The threats of Stage Stores Inc are as mentioned :

1.  Competition from other high end retailers
2. Increasing number of boutiques in the country can be a threat

3. The increasing operating costs in the business is hiting the profit margin

Stage Stores Inc Competition


Below are the 3 main Stage Stores Inc competitors :

1. JC Penney Corporation

2. Sears Roebuck and Co
3. Ross Stores Inc

The brandguide table above concludes the Stage Stores Inc SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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