Stage Stores Inc SWOT Analysis, Competitors & USP

SWOT analysis of Stage Stores Inc analyses the brand by its strengths, weaknesses, opportunities & threats. In Stage Stores Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stage Stores Inc to benchmark its business & performance as compared to the competitors. Stage Stores Inc is one of the leading brands in the lifestyle and retail sector.

The article below lists the Stage Stores Inc SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Stage Stores Inc SWOT Analysis:

SWOT Analysis of Stage Stores Inc

For Stage Stores Inc, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Stage Stores Inc Strengths

The strengths of Stage Stores Inc looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Stage Stores Inc :

1.  A chain with more than 900 stores in 40 states across the USA
2. The stores had strong sales and a strong financial position
3. Nationally recognized brands, such as Tommy Hilfiger, Carter's, Levi Strauss, Chaps, and Polo account for about 85% of sales and are sold alongside Stage Stores' private-label merchandise.

4. Through its Peebles, Bealls, Stage, Palais Royal, and Goody's Family Clothing chains, the retailer offers small-town America moderately priced apparel and accessories, cosmetics, and footwear

5. Regionally a strong brand due its strong focus

Stage Stores Inc Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Stage Stores Inc SWOT Analysis:

1.  The new chain called Steele’s was sold to another group.
2.  Its profit margin has been deteriorating over the years
3. The net income of the stores also has been seeing a decreasing trend

Stage Stores Inc Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Stage Stores Inc SWOT Analysis:

1. Online sale have been increasing and it gives them an opportunity to increase their revenues.

2.  The company’s return on investment has been historically higher and they are coming up with new investors

3.  Mobile shopping can help them increase the sales

Stage Stores Inc Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Stage Stores Inc are as mentioned:

1.  Competition from other high end retailers
2. Increasing number of boutiques in the country can be a threat

3. The increasing operating costs in the business is hiting the profit margin

Stage Stores Inc Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Stage Stores Inc:

1. JC Penney Corporation

2. Sears Roebuck and Co
3. Ross Stores Inc

Hence this concludes the Stage Stores Inc SWOT analysis.

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About Stage Stores Inc

Stage Stores Inc Overview
Parent Company	Stage stores Inc.
Category	Department Store
Sector	Lifestyle and Retail
Tagline/ Slogan	Your town. Your Store
USP	Small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service
Stage Stores Inc STP
Segmentation	People seeking departmental stores for daily needs
Target Market	Middle/Upper Middle class people
Positioning	Small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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