Stage Stores Inc SWOT Analysis, Competitors & USP
SWOT analysis of Stage Stores Inc analyses the brand by its strengths, weaknesses, opportunities & threats. In Stage Stores Inc SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Stage Stores Inc to benchmark its business & performance as compared to the competitors. Stage Stores Inc is one of the leading brands in the lifestyle and retail sector.
The table below lists the Stage Stores Inc SWOT (Strengths, Weaknesses, Opportunities, Threats), top Stage Stores Inc competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Stage Stores Inc Brand Analysis | |
|---|---|
| Parent Company |
Stage stores Inc. |
| Category |
Department Store |
| Sector | |
| Tagline/ Slogan |
Your town. Your Store |
| USP |
Small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service |
| Stage Stores Inc STP | |
| Segment |
People seeking departmental stores for daily needs |
| Target Group |
Middle/Upper Middle class people |
| Positioning |
Small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service. |
| SWOT Analysis of Stage Stores Inc | |
| Stage Stores Inc Strengths |
Below are the Strengths in the SWOT Analysis of Stage Stores Inc: 1. A chain with more than 900 stores in 40 states across the USA 4. Through its Peebles, Bealls, Stage, Palais Royal, and Goody's Family Clothing chains, the retailer offers small-town America moderately priced apparel and accessories, cosmetics, and footwear 5. Regionally a strong brand due its strong focus |
| Stage Stores Inc Weaknesses |
Here are the weaknesses in the Stage Stores Inc SWOT Analysis: 1. The new chain called Steele’s was sold to another group. |
| Stage Stores Inc Opportunities |
Following are the Opportunities in Stage Stores Inc SWOT Analysis: 1. Online sale have been increasing and it gives them an opportunity to increase their revenues. 2. The company’s return on investment has been historically higher and they are coming up with new investors 3. Mobile shopping can help them increase the sales |
| Stage Stores Inc Threats |
The threats in the SWOT Analysis of Stage Stores Inc are as mentioned: 1. Competition from other high end retailers 3. The increasing operating costs in the business is hiting the profit margin |
| Stage Stores Inc Competition | |
| Stage Stores Inc Competitors |
Below are the top 3 competitors of Stage Stores Inc: 1. JC Penney Corporation 2. Sears Roebuck and Co |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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