Wesselman’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 858
Advertisements

SWOT Analysis of Wesselman’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wesselman’s

Parent Company

Wesselman’s

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

The hometown friendly people

USP

The neighborhood grocery stores which offer you fair prices

Wesselman’s STP

Segment

Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people

Positioning

The neighborhood grocery stores which offer you fair prices

Wesselman’s SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wesselman’s :

1.  It operates around 8 stores in the Evansville and Mt. Veron area
2.  Variety of coupons and discounts offered at the store and special day prices
3. Everyday low price is practiced at the store

4.  Strong range of private labels

Weaknesses

1.  Present only in a small area
2. They do not have online platform to make the order
3.  Stores are comparatively smaller than other multinational stores

Opportunities

1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They can expand their private label ranges which offer them more margins

Threats

1.  The big multinational players can offer products at lower prices because of their volumes and it can affect the profitability of Wesselman’s
2. Increasing competition in the industry

3. People will see it as a local store and will visit multinationals for larger purchases

Wesselman’s Competition

Competitors

Below are the 3 main Wesselman’s competitors :

1. Walmart

2. ALDI
3. Wegman’s Foods


The brandguide table above concludes the Wesselman’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Wesselman’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: