Wesselman’s SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 895

SWOT Analysis of Wesselman’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Lifestyle and Retail

Tagline/ Slogan

The hometown friendly people


The neighborhood grocery stores which offer you fair prices

Wesselman’s STP


Middle/Upper Middle class people

Target Group

Middle/Upper Middle class people


The neighborhood grocery stores which offer you fair prices

Wesselman’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wesselman’s :

1.  It operates around 8 stores in the Evansville and Mt. Veron area
2.  Variety of coupons and discounts offered at the store and special day prices
3. Everyday low price is practiced at the store

4.  Strong range of private labels


1.  Present only in a small area
2. They do not have online platform to make the order
3.  Stores are comparatively smaller than other multinational stores


1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They can expand their private label ranges which offer them more margins


1.  The big multinational players can offer products at lower prices because of their volumes and it can affect the profitability of Wesselman’s
2. Increasing competition in the industry

3. People will see it as a local store and will visit multinationals for larger purchases

Wesselman’s Competition


Below are the 3 main Wesselman’s competitors :

1. Walmart

3. Wegman’s Foods

The brandguide table above concludes the Wesselman’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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