Sedano's SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1412

SWOT analysis of Sedano's analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sedano's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sedano's to benchmark its business & performance as compared to the competitors and industry. Sedano's is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Sedano's competitors and elaborates Sedano's market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sedano's SWOT, Competitors, Marketing STP & Brand analysis Table
Sedano's Brand Analysis
Parent Company

Navarro Discount Pharmacies


Convenience Store


Lifestyle and Retail

Tagline/ Slogan

El gustro el nuestro


Largest Hispanic owned supermarket currently making its presence felt in the Orlando market.

Sedano's STP

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Sedano’s  the largest Hispanic owned supermarket currently making its presence felt in the Orlando market.

Sedano's SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sedano's. Strengths are:

1. Legacy of serving people since 1961 dominates the Hispanic market in the Orlando area.
2. Offers wide range of fresh food along with friendly service for the local community.
3. Also offers additional attractive services to the customers like gift coupons, customer reward programs etc.

4. Locally quite a well renowned player


Here are the weaknesses in the Sedano's SWOT Analysis:

1. The range of food offered is limited compared to other supermarkets since which limit the options available to consumers.
2. Brand awareness is restricted to the Orlando area.
3. The prices of items are higher than supermarkets and grocery stores which might limit the target group.


Following are the Opportunities in Sedano's SWOT Analysis:

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3.  Expand network, wider product range  and reach to people by opening up more flagship stores outside the Orlando area.


The threats in the SWOT Analysis of Sedano's are as mentioned:

1. Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3. Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Sedano's Competition
Competitors 1) Walmart Inc.
2) Winn Dixie Stores Inc.
3) Publix Super Markets, Inc.

The brandguide table above concludes the Sedano's SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sedano's. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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