Tomah Cash Mercantile SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 1239

SWOT analysis of Tomah Cash Mercantile analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tomah Cash Mercantile is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Tomah Cash Mercantile competitors and elaborates Tomah Cash Mercantile segmentation, targeting, positioning & USP.

Tomah Cash Mercantile

Parent Company

Tomah Cash Mercantile


Retail Store


Lifestyle and Retail

Tagline/ Slogan



Tomah is Wisconsin’s largest and oldest department store for furniture and apparel.

Tomah Cash Mercantile STP


People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time.


Tomah is Wisconsin’s largest and oldest department store for furniture and apparel.

Tomah Cash Mercantile SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tomah Cash Mercantile. Strengths are:

1.Tomah is Wisconsin’s largest and oldest department store for furniture and apparel since 1900.
2. Offers wide range of items including apparel, furniture and gift items.
3. Also offers additional attractive services to the customers like seasonal sales and discounts, furniture, home décor, collectibles, gifts, men, women, children clothing and formal attires etc.


Here are the weaknesses in the Tomah Cash Mercantile SWOT Analysis:

1. The range of items offered is limited compared to other supermarkets since it also offers floral and cooking classes which limit the options available to consumers.
2.Brand awareness is restricted to the Wisconsin area.
2.The prices of items are higher than other department stores which might limit the target group.


Following are the Opportunities in Tomah Cash Mercantile SWOT Analysis:

1. More young professionals living away from home and working long hours. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles e.g
3. Expand network, wider product range  and reach to people by opening up more flagship stores outside the Wisconsin area.


The threats in the SWOT Analysis of Tomah Cash Mercantile are as mentioned:

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition due to merger of many convenience stores.

Tomah Cash Mercantile Competition


1. Walmart
2. Tesco

The brandguide table above concludes the Tomah Cash Mercantile SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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